Advertising is dead. Or at least, how we have envisioned it for years. Creative idea? Make three ads and show me how it works. Today, I am more interested in  how creative ideas can live  or emerge from  Reddit or TikTok  rather than in a video script or a print ad. 

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A great insight can come from a TikTok filter.

Creativity can start from a Twitter thread.

Awards can come from a baguette in a series.